SAN DIEGO, CA – A local radio station DJ spent Thursday afternoon promising his audience free tacos, a stunt that got him in trouble with his bosses at Magic 92.5 and caused a citywide frenzy as listeners rushed into action.
“I love my listeners, and I just thought it would be cool to buy everyone tacos,” said Magic 92.5 afternoon DJ, R Dub!
R Dub issued a challenge over the airwaves at around 5:20PM today. “If I can get up to 1 million followers on my Instagram, I’m buying everybody tacos.”
“I’d follow R Dub anyway, just because I like his show,” said Lisette Vasquez of National City. “But once he mentioned tacos, I was like, I gotta make sure I’m following him right now!”
R Dub soon admitted on air that he wasn’t sure how he was going to pay for all the tacos, but that he’d “figure something out.”
Thank you for joining me on this special journey. It's simple: I love my listeners, and I love tacos. I'm combining the two to make some magic. If we get 1 million followers by Monday, everyone's gettin' tacos. Please follow and share. We need to get to a million and the tacos will rain! Thanks to @gringas_tacoscatering_ See details at slowjams.com/blog/tacos #tacos #freetacos #snsj #rdub
According to the challenge, R Dub has to reach 1 million followers on his @slowjams Instragram by Monday. If his profile reaches a million followers, the tacos are on him.
“I have a love for tacos and a love for my listeners. I figured I would combine the two and make some Magic.”
Is a million followers unrealistic?
“Not really,” said R Dub, whose syndicated Sunday Night Slow Jams show is heard on over 130 radio stations around the world with an estimated listening audience of just over two million people each week. That doesn’t count all his listeners in San Diego.
“If even just half my listeners just took 10 seconds to click ‘follow’ on my Instagram, we’d all be eatin’ free tacos.”
Station Program Director Herb Schmidlap says R Dub’s offer was reckless and irresponsible.
“I don’t know what kind of stunt he’s trying to pull, but it doesn’t fly here. What R Dub did was not in line with the beliefs and values of our company. Plus, how does he even know all of his listeners even like tacos,” questioned Schmidlap.
To which R Dub replied, “They love tacos. Hater.”
Want in on the tacos? Follow R Dub’s Instagram: @slowjams. He said if he hits a million by Monday, he’ll announce via Instagram just how to redeem your taco.
Besides his work on the radio, R Dub doubles as an alter-ego called “The Taco Inspector,” and has “inspected” taco joints all around the world, looking for the perfect taco.