official color

The Prince Estate, alongside Pantone Color Institute™, the global color authority, announced the creation of a standardized custom color to represent and honor international icon, Prince.

Yes, it’s a purple hue, the one represented by his ‘Symbol’ when he was ‘The Artist Formerly Known As Prince’.  Prince copyrighted that symbol as “Love Symbol #2”, hence the name of the color!  That color was inspired by his custom-made Yamaha purple piano which was supposed to go on tour with Prince before his untimely passing in April of ’16.

Prince’s association with the color purple solidified in 1984 when his film ‘Purple Rain’ was released.   Along with the color the Academy Award-winning soundtrack featuring the eponymous song. While the spectrum of the color purple will still be used in respect to the “Purple One,” Love Symbol #2, will be the official color across the brand he left behind.

“The color purple was synonymous with who Prince was and will always be. This is an incredible way for his legacy to live on forever,” said Troy Carter, Entertainment Advisor to Prince’s Estate, and pays tribute to Prince’s indelible mark on music, art, fashion and culture.

jagger & kristi signature